Media Resources

This page is reserved for members of the media who need resources for reporting on the Alameda Mayor's Fourth of July Parade. All materials on this page are copyrighted, and available to the media only.

Background information:

The Alameda 4th of July Parade is one of the largest and longest Independence Day parade in the nation. With over 160 floats and 2,500 participants who travel a three mile route, the parade has become the central activity of the Bay Area's Fourth of July weekend.

The parade boasts the longest route in the United States, drawing over 60,000 spectators from the region. Parade entries cross the full spectrum of Bay Area residents includes:

  • Equestrians
  • Dance troops
  • Floats and antique cars
  • A large variety of bands

Many community members host front yard barbeques where their friends and family come together to watch the Parade. It is a tradition for many families to return to the same spot along the Parade route to celebrate the Fourth of July year after year.

The Mayor’s 4th of July Parade was voted the “Best Hometown Celebration” for 2007 and "Best Hometown Parade" for 2008 by the East Bay Express. They proclaimed the parade “…a bit of Kansas right here in the East Bay.”

BEST HOMETOWN PARADE 2008 Alameda Fourth of July Parade

"Everybody loves a parade, and Alameda's annual Mayor's Fourth of July extravaganza — always on July 4, no matter what the day, natch — attracts some 20,000 spectators, or roughly one-third of the city's population. Everyone and then some are there to wave flags and witness color guards, marching bands, baton twirlers, classic cars, horses, politicians, veterans, and floats, floats, floats. The parade route is longer than three miles, allowing the city to claim it as the longest parade procession ever, which no one bothers to challenge. Families and friends lucky enough to live on the parade route host barbecues as the spectacle winds past, while others from Alameda and throughout the Bay Area contentedly nab spots along coveted stretches of Park Street, Grand, Central and Otis for optimal viewing. This event epitomizes Americana at its finest and is the best hometown parade going in the East Bay, no question. Makes you proud to be an American."


Barbara Price

This year's parade


All activities occur on July 4th

Alameda Race:

Starts at 9AM


Starts at 10AM

Grand Marshal: Jim Sweeney
Jim Sweeney and his wife Jean, enabled the City of Alameda to obtain the 40 acre Beltline Railroad property at its original 1925 purchase price, a small fraction of its current value, and also achieved the rezoning to Open Space of the 22-acre rail yard portion by means of a voter initiative. The railroad yard is now being developed as the Jean Sweeney Open Space Park.

Following Jim’s retirement from the Navy as a Judge Advocate (JAG) he settled in Alameda in 1972 and began volunteering for various City of Alameda activities. He has served on the Base Reuse Advisory Group Housing Committee, the Economic Development Strategic Plan Committee and the Webster Streetscape Committee.

Jim is a member of Kiwanis, has served as a member of the Board of Directors of the Alameda Navy League, as a member of the Alameda Citizens Task Force, Bike Walk Alameda and as commander and board member of the American Legion Post 647.

It is a great pleasure for the Mayor’s 4th of July Parade to have Jim Sweeney as our 2016 Grand Marshal.


Let's Move Alameda

Alameda R.A.C.E.




Photos by Larry Williams




We offer television stations a 720p file with b-roll footage you can use in pre-parade coverage. The files have both parade participant and crowd scenes.

MOV format


AVI format